Controlled Labs to advertise in Muscle & Fitness Magazine :)

[Obeast]

It looks great. The only thing is those muscletech bastards had a bunch of their ads the same color green and black in the same issue.

[Controlled Labs]

It looks great. The only thing is those muscletech bastards had a bunch of their ads the same color green and black in the same issue.

you got the issue already?

[pu12en12g]

It looks great. The only thing is those muscletech bastards had a bunch of their ads the same color green and black in the same issue.

[Obeast]

I got it Monday, the green Bulge advertisement along with the giveaway promotion in the back should really get some attention for you guys.

[pu12en12g]

I got it Monday, the green mag advertisement along with the giveaway promotion in the back should really get some attention for you guys.

What promo !!

[Obeast]

In the bulk goods giveaway section 25 randomly selected winners to receive a free green bulge/white blood stack for registering here

[Controlled Labs]

I got it Monday, the green Bulge advertisement along with the giveaway promotion in the back should really get some attention for you guys.

fo sure

In the bulk goods giveaway section 25 randomly selected winners to receive a free green bulge/white blood stack for registering here

yup, trying to spread the CL gospel

[jaymdubbs]

fo sure

yup, trying to spread the CL gospel

tanker,


2 questions - through your distributors, are you able to figure out which region is purchasing more CL products?

second, with a 2 second glance at the mag websites and not seeing a media kit, are there repeater discounts when you advertise in those mags?

just curious

[Controlled Labs]

tanker,


2 questions - through your distributors, are you able to figure out which region is purchasing more CL products?

second, with a 2 second glance at the mag websites and not seeing a media kit, are there repeater discounts when you advertise in those mags?

just curious

1) yes, however much of the sales come from websites, so even if they are being sold to a certain region, that does not mean the end customers (you guys) are in that region. for example a guy in texas orders from bb.com, it gets shipped from idaho or florida, so the company purchasing is in one region and the ones who we advertise to are in another region. the only way to see exact is to look at stores, but at this point, the majority of our sales come from websites, that will change as we advertise more.

2) yes, we get good rates for entering into multi issue deals

[jaymdubbs]

1) yes, however much of the sales come from websites, so even if they are being sold to a certain region, that does not mean the end customers (you guys) are in that region. for example a guy in texas orders from bb.com, it gets shipped from idaho or florida, so the company purchasing is in one region and the ones who we advertise to are in another region. the only way to see exact is to look at stores, but at this point, the majority of our sales come from websites, that will change as we advertise more.

2) yes, we get good rates for entering into multi issue deals

I figured that was how it worked, i didnt know if your distributors tracked it for you (apparently not). it doesnt take a rocket scientist to figure out where to focus the majority of your advertising dollars, as magazines ARE extremely expensive, where you have to weigh reach vs. frequency.
Ahhhh , the intricacies of advertising/marketing

[Controlled Labs]

I figured that was how it worked, i didnt know if your distributors tracked it for you (apparently not). it doesnt take a rocket scientist to figure out where to focus the majority of your advertising dollars, as magazines ARE extremely expensive, where you have to weigh reach vs. frequency.
Ahhhh , the intricacies of advertising/marketing

good stuff. what did you study in undergrad?

[jaymdubbs]

good stuff. what did you study in undergrad?

I have a Bachelors of Science in Advertising, with a minor in marketing. I now work at a medical communications agency specializing in medical publications, promotions and marketing strategy(with clients such as Novartis, Pfizer and GSK) as a client coordinator ( I am NOT a drug rep )

[Controlled Labs]

I have a Bachelors of Science in Advertising, with a minor in marketing. I now work at a medical communications agency specializing in medical publications, promotions and marketing strategy(with clients such as Novartis, Pfizer and GSK) as a client coordinator ( I am NOT a drug rep )

cool. sounds like fun

[jaymdubbs]

yea it is. initially out of school i wanted to work on consumer advertising, but the pharma industry presented itself and i jumped on the opp.

[Sethva]

yea it is. initially out of school i wanted to work on consumer advertising, but the pharma industry presented itself and i jumped on the opp.

so you're the guy selling us drugs we dont need?



my college capstone was a project about the media and how they sway consumers into believing things, good stuff